THE STORY SO FAR
The founder of Peony Blue, Jonna, spent her childhood running wild in the beautiful nature of Finland. The winters were spent enjoying the snowy landscapes and muted colours, and summers spent listening to the wind in the trees and the sound of waves at her grandparents' summer cottage on a small island. These memories have given her a huge love and appreciation of the nature around us.
Jonna uses her roots deep in Nordic nature as a constant inspiration for her work and is committed to being respectful of the environmental impact made by her industry. Since graduating Jonna has explored many ways of creating floral designs using natural, biodegradable and recyclable materials.
In the early years of Peony Blue, Jonna concentrated on wedding work and creating gorgeous wedding flowers for her clients as well as teaching other flower lovers about floristry. After the Covid pandemic put a stop for weddings and workshops, she rediscovered her long time dream of running a florist shop where she can combine beautiful flowers, eco friendly homewares and spreading joy with flowers on daily basis. After seven years of dreaming, the first Peony Blue shop will open its doors in Bournemouth in April 2021.